Building a successful Shopify store isn’t something that happens overnight. It takes time and you need to try different strategies to find out what works for your store. It takes a few steps to build a Shopify store and market it successfully to increase sales
Use smart strategies to convince customers to buy your products instead of looking for alternatives to get good results. That means there are no shortcuts in what you must do especially if you want to increase your income by making more sales on this platform.
There is no magic formula to promote your Shopify shop and get tons of traffic immediately.
It takes time and you need to try different methods to find out what works for your store. It takes a few steps to build a Shopify store and market it successfully to increase sales.
What is Shopify?
- Shopify is a user-friendly eCommerce platform that allows you to create an online store and start selling products. It helps to start Businesses of all sizes, from start-ups to multinational companies create their online presence and sell products around the world.
- Shopify provides a lot of features that make it easy for users to set up an online store, customize its design, manage products, process payments, and track orders.
- More than 500,000 businesses in 175 countries are generated by this platform. It is an excellent platform which provides a lot of benefits to people.
The Shopify Story
The history of Shopify may surprise you. Shopify began over ten years ago when our founder Tobi sought to sell snowboards through his company, Snowdevil, at the time.
He rapidly found that selling snowboards online without an easy-to-use eCommerce platform was difficult. As a result, he decided to build it himself, and thus Shopify was created.
“Shopify powers millions of businesses worldwide”.
From 2014 to now, Shopify has been bridging the gap between online and offline storefronts through various products to cover both online and offline markets.
How does Shopify work?
At its core, Shopify acts as a website builder. This anchoring tool around which Shopify is targeted provides a graphical user interface (GUI) way to build a website. No additional coding knowledge is required.
Websites that are built using the Shopify Generator website are also hosted on their web servers.
Shopify helps websites by providing additional features that help e-commerce sites work. This provides them with the extra functionality they need, such as payment processing, inventory management, online shopping, and more.
Shopify is completely cloud-based and hosted, which means you don’t have to worry about updating or maintaining software or web servers. This gives you the flexibility to access and run your business from almost anywhere, including your mobile device.
How to Sell on Shopify?
There are some steps to sell on Shopify:
1- Sign Up for a “Shopify” Free Trial
2- Select Your Sales Channels
3- Set Up Payments
4- Create Some Collection Pages
5- Add Some products To Sell
6- Set Up Your Shopify Online Store
7- Place a Test Order and Go Live
Why Your Shopify Store Is Not Getting Sales?
Common reasons for a lack of Shopify sales include:
No traffic
Launching a store is only the first step; building traffic is an ongoing process. No traffic means no sales.
Lack of trust
About 18% of customers leave even after adding products to their cart if they think an online store is untrustworthy.
No blog content
Blogging is a way to show customers how your products solve their problems and earn Shopify sales as a result.
No sales promotions
Promos like free shipping and discounts are enough to convince up to 50% of customers to make a purchase.
Generic product pages
Shopping should be fun, but stock images and boring product descriptions are the opposite of that.
No brand mission or values
Customers are four times more likely to buy from a business if they think it has a meaningful mission and values.
Lack of traffic conversion strategy
The money is in the list, but if your store has no popups, signup forms, etc. to build that email list you’re missing out.
How To Get High Sales On Shopify?
To give you the best chance to generate sales on Shopify, I’ve collected some of the most effective techniques below.
You don’t need a marketing degree to master these, just a desire to change your store for the better!
Try these tips to increase your Shopify sales:
Convert traffic with targeted popups
Popups can convert up to 16% of visitors. For a Shopify store with 500 monthly visitors, it means getting 80 emails.
But, to maximize sales on Shopify, our campaign must be targeted to each customer type, such as new, returning, organic, etc.
There are two methods to do that.
- The first method is to use audience targeting
- The second method to create targeted campaigns
Communicate with visitors by using onsite notifications
Most visitors never go past the homepage, so you must engage them there.
At this point, onsite notifications become useful.
They can be added to a Shopify store, but they look like a social media feed.
You may direct users’ attention to any information you want them to see when they visit your Shopify website by using onsite notifications.
Here are some ideas for what you could say:
- latest arrivals
- coupons for discounts
- promotions for new products
- announcements of sales
- promotions
- New blog posts
- Announcements of pre-order launches
Sell directly to relatives and friends on Shopify
The most basic strategy for making the first sale: Let friends and family shop with you as usual. This does not mean that you should persuade your mother to buy products she does not need.
Consider which friends or family members will like and use your product. Contact these people directly and ask for a few minutes to showcase your product
Add Trust Signals
A trust signal is a badge, logo, or seal containing proof that a website is trustworthy
Must-have signals include the following:
- Internet security badges
- Safe payment badges
- Money-back guarantee signs
- Free shipping badges
For example, a “secure payment” badge shows that customers’ financial information is protected during payment:
- Adding trust signals to your store is a big step towards making Shopify sales. They give customers a sense of security and confidence to buy from you.
Post an Ad on Facebook
The biggest sales challenge you face is to generate sales through Facebook’s advertising platform.
Facebook has the most precisely adjusted advertising features on any platform and is a channel that all “e-commerce entrepreneurs” should try.
But even if Facebook has some very good destination options, you need to spend some time thinking about your target market, lifestyle, and what people like or dislike.
When you start using Facebook Ads, you initially pay quite a bit to reach your first customers. Remember this and observe the results.
Remember, your initial sale does not necessarily have to be related to profit maximization, but should be related to finding the right market and first customer for the product, and then conducting advertising, transportation, order fulfillment, customer service strategies, and customer experience optimization.
Make Purchasing Simple
A lot of people don’t know how much work goes behind adding an item to a cart, filling in information about credit card or PayPal details, filling billing address, and so on.
To reduce the chance of potential customers going elsewhere, you must make it as easy as possible for them to buy from you by offering simple options that can be filled in a few minutes while staying at home. If you’re still deciding on the best platform for your store, check out our detailed comparison on whether you should start on Etsy or Shopify to find the perfect fit for your business.
Final Thoughts
The competition in e-commerce is unbelievable. Often, the thing differentiating a failed and a successful store is the perseverance of its founders.
Getting sales on Shopify—especially the first ones—is difficult, but you’ll get there if you’re willing to experiment and have the knowledge to support your ideas.
I hope you learned a lot and got a lot of ideas from this blog.
